Source: TV Asia Bureau
With the ever increasing of ranks of South Asians in the most significant corporation of the United States, it is finally deciding to take stock of the situation. The United States Census Bureau has finally decided to start counting the South Asians based on their ethnicity, and language.
Indians head some of the most prominent positions in the US companies that have a dominant voice globally. Satya Nadella, from Hyderabad, with Telugu as mother tongue, is the current CEO of Microsoft, Shantanu Narayen, also from Hyderabad, is the CEO of Adobe Systems, Sundar Pichai, CEO of Google Inc. is from Tamil Nadu. Then there is Nikki Nimrata Haley, the current US Ambassador to United Nations whose mother in Punjabi. They are still not on par with the Chinese and Korean in popularity, but there is a fast growth that is of vital concern to the US.
The marketers, analysts, and consultants are keeping a close eye on the latest developments of the United States Census as it enables them to provide and serve the different ethnic community in a better way.