Content streaming service ShemarooMe launches in the US

Shemaroo Entertainment Limited, one of India’s leading media content houses, has entered the US market with the launch of its OTT video streaming service, ShemarooMe.

“Building on its vast content library and expertise gained over the past 57 years and in more than 30 countries, ShemarooMe will give Indian American audiences on-the-go access to the company’s exclusive portfolio of Bollywood, regional language, devotional and children’s content,” according to a company press release.

Shemaroo originally unveiled the streaming service in India earlier this year, leveraging the country's online video market valued at over $700 million. However, Indian American viewership has equally driven the demand for culturally niche, cross-generational video content abroad.

“As the second largest group within the Asian American population that has the highest household income as well, Indian American audiences will remain a sizeable growth opportunity for digital entertainment companies,” according to the release.

Shemaroo's video streaming service will bring 2500 titles across Bollywood, regional and other genres to the US consumers. Indian American consumers can choose from seven content categories: Bollywood Plus, Bollywood Classic, Gujarati, Punjabi, Marathi, Kids and Bhakti (devotional) through two subscription options. The customizable, individual category plans are priced at $4.99 per month/$49.99 each per year, and the all-access plan is priced at $9.99 per month/$99.99 per year.

“As a company, we’ve always understood the pulse of our diverse audiences, and our history is a testimony to that,” Shemaroo CEO Hiren Gada said in a statement. “We are excited to extend our content offerings to loyal fans of Indian entertainment in the US with a host of integrated features such as linear channels, live streams and video-on-demand services. With this launch, we look to further build strategic partnerships in the world’s leading OTT market.”

The ShemarooMe OTT app can be downloaded through Google Play and the iOS App store.

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